Major U.S. telecommunications carriers now compete fiercely on price as they try to win new customers. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
- The result of not managing price performance, however, is far more damaging.
- Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share.
- And airlines are gearing up for a price war on trans-Atlantic routes as some low-cost carriers plan service between the U.S. and Europe.
- Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply.
Influence and Persuasion (HBR Emotional Intelligence Series)
For nearly a century, most auto insurance companies have priced their services in introduction to employee stock purchase plans the same way, charging customers an annual premium for unlimited driving. Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Yet many otherwise tough-minded managers shy away from initiatives to improve price for fear that they will alienate or lose customers.
HBR Guide to Crafting Your Purpose
Packed with stories, tips, and activities, this book teaches you how to cultivate more meaning in your life and work and endow everything you do with purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, “How do I find my purpose?” This article suggests a pricing policy geared to the dynamic nature of a new product’s competitive status. how the irs knows you didn’t report income How to price a new product is a top management puzzle that is too often solved by cost theology and hunch. We find that managers rarely, if ever, think about consumption when they set prices—and that be a costly oversight.
- We find that managers rarely, if ever, think about consumption when they set prices—and that be a costly oversight.
- We’re living through a crisis of purpose.
- How to price a new product is a top management puzzle that is too often solved by cost theology and hunch.
- Yet many otherwise tough-minded managers shy away from initiatives to improve price for fear that they will alienate or lose customers.
- The fastest and most effective way for a company to realize its maximum profit is to get its pricing right.
Product Description
The right price can boost profit faster than increasing volume what’s the difference between amortization and depreciation in accounting will; the wrong price can shrink it just as quickly. The fastest and most effective way for a company to realize its maximum profit is to get its pricing right.
Pricing Policies for New Products
You don’t find your purpose–you build it. We’re living through a crisis of purpose. And airlines are gearing up for a price war on trans-Atlantic routes as some low-cost carriers plan service between the U.S. and Europe. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. The result of not managing price performance, however, is far more damaging.